Baskin Engineering logos should be incorporated into all BE-related web pages and printed materials.

The logos are available in multiple colors and various file and color formats. Please click on the image of the logo that you need. You'll be directed to a folder where you can find the logo in the color and format you're looking for.


BE logomark

BE Logomark


Baskin Engineering logo

BE Baskin Logo


UCSC and BE logos in horizontal lock-up

UCSC and Baskin Engineering Logos in Lock-Up


UCSC and BE logos in vertical lock-up

UCSC and BE logos in vertical lock-up


If you need a Baskin Engineering logo in a different color or file format or need Baskin Engineering 25th anniversary artwork to use for the 2022–23 academic year, please submit a request to communications@soe.ucsc.edu.


All Baskin Engineering web pages and printed material should make use of the official brand color palette whenever possible. The official BE colors are: 


The official BE color palette

Download a PDF version of the Baskin Engineering color palette


Roboto is the official typeface for print, website and email communications from UC Santa Cruz and Baskin Engineering.   

Roboto font examples

If you don't currently have access to Roboto, you can download the font for free.

This site is maintained by the Baskin Engineering Communications team (communications@soe.ucsc.edu).