Baskin Engineering logos should be incorporated into all BE-related web pages and printed materials.

The logos are available in multiple colors and various file and color formats. Please click on the image of the logo that you need. You'll be directed to a folder where you can find the logo in the color and format you're looking for.


BE logomark

BE Logomark


Baskin Engineering logo

BE Baskin Logo


UCSC and BE logos in lock-up

UCSC and Baskin Engineering Logos in Lock-Up


If you need a Baskin Engineering logo in a different color or file format, please submit a request to communications@soe.ucsc.edu.


All Baskin Engineering web pages and printed material should make use of the official brand color palette whenever possible. The official BE colors are: 


The official BE color palette

Download a PDF version of the Baskin Engineering color palette


Roboto is the official typeface for print, website and email communications from UC Santa Cruz and Baskin Engineering.   

Roboto font examples

If you don't currently have access to Roboto, you can download the font for free.

This site is maintained by the Baskin Engineering Communications team (communications@soe.ucsc.edu).